Importance of Professional Real Estate Photography

by Nov 7, 2019Marketing, Selling0 comments

According to the National Association of Realtors, in 2019, 93% of buyers searched for properties online. 87% found photos to be the most valuable feature of online listings.

Buyer’s Perspective;

If we pay attention to the above statistics, we can clearly see that pictures of a property have the greatest impact on its appeal to prospective buyers. Furthermore, property photos are the first thing that buyers will see when browsing listings online.

The more appealing the pictures, the more buyers will want to see the property, which results in more showings and consequently quicker sale and usually for a higher amount.

Unfortunately, there are so many listings in our market with blurry, crooked, dark, improperly cropped, and even missing pictures. And unless these listing are priced low, they get little attention and fewer showings.

Agent’s Perspective;

When it comes to taking professional pictures of homes there are agents who appreciate the value of professional photography and others who don’t.

Why not?

There are those who simply don’t understand the importance of professional photography or just don’t want to pay for it and don’t know how to do it on their own – even though there are plenty of guides online on how to do it. It is not rocket science and something that anybody can learn. It does require spending some money on proper equipment, which could be another reason why they simply don’t do it or don’t consider it important.

Who does?

Then there are savvy agents who understand the market, understand what buyers are looking for, and have a good understanding of what is important when marketing a listing. They have professional photographs done on every listing they work with regardless of price, location, or condition. They will either hire someone or invest in the equipment and learn how to do it themselves.

Agents who provide professional photography are proud of it and talk about how important it is. Other agents are often unaware of the value of good photographs or lack the ability to perceive the difference. The unfortunate side effect of the later is that sellers also miss the opportunity to have their property represented in its best light.

We polled real estate agents/brokers from various markets and different levels of experience. The poll results showed that professional photography is the most effective and important part of marketing a listing (after pricing it correctly). Read more about marketing components here.

So then, what is Professional Photography?

Let’s start with what it isn’t. As of the time of writing this article, phones and consumer-grade point-and-shoot cameras simply cannot produce professional quality images of the interior, they lack the lenses, lighting, and manual controls that are required to achieve professional results.

To understand what professional photography is, let’s compare it to typical point-and-shoot photos. There are a few key elements when comparing professional photography to the typical point-and-shoot photography.

  • Wide Angle
  • Even lighting
  • Colors
  • Angles
  • Editing

Example 1

Example 2

Example 3

As you can see, professional photography looks much brighter, colorful, and spacious. It is far more appealing and inviting than the typical amateur photos. Put yourself in the buyer’s shoes and ask yourself which pictures would make you want to see a property?

Recommendation to sellers;

Professional photography is something you need to demand from whoever you choose to list your home with. As a matter of fact, it should be something that they tell you they are going to do without you even asking. We do!

Make sure you review and approve the pictures before your listing goes live. Also, make sure to discuss it with your potential listing agent before signing anything, and you might as well have them put it in writing on the listing agreement.

Lastly, professional photography is something your agent should be responsible for, some will try to get you to pay for it upfront, but you shouldn’t have to, we wouldn’t charge you upfront. Besides, shouldn’t the commission cover it anyway if they are so confident about doing a good job? just some food for thought…

HomeMint Difference.

Professional photography is standard with us, and we do it with every home we list for sale. Oh, and we don’t charge anything upfront for it. Furthermore, if we don’t sell your home or you simply decide to cancel the listing, you won’t owe us anything either.

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Andrew W 03/20/2019

Took the time to always respond to my inquires and was immediate and concise, absolutely will use in the future, and will also recommend him to my friends and family

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Andrew and I have worked with for years. And every time he never ceases to amaze. Extremely knowledgeable and patient. I have no problem in recommending him as an agent

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Larry is the ultimate professional. Clear and honest advice cuts through the nonsense. Makes the experience painless. I have recommended him to family and friends with success.

Dr. Marcia Magnus 12/17/2014

I have dealt with more than 10 real estate agents in South Florida, some of whom had multiple awards from their companies for good performance but Andrey is the best. He is responsive, knowledgeable, and best of all he is a great problem-solver. And that's what you need in a realtor.

Debbie V. 10/10/2019

Erick was amazing from start to finish!! We chose him as a selling agent because his photos and listing descriptions were great and we were not disappointed. He takes some great pictures and did a video walk-through that showcased our place to potential buyers. His CMA was on point and he asked us a lot of questions to ensure he was helping us achieve our goals in the timeframe we had. He was kept us informed about progress once we had a contract and was very responsive to all my questions and concerns. Having worked with several other agents with terrible customer service, it was a pleasure to work with Erick and I would highly recommend using him for any of your real estate needs. Thank you Erick!!

Jean E. 03/18/2016

Yodelvis is first rate because he gets the job done. He helped make the entire selling process as smooth as possible. I recommend him without reservation.

jerrobbie 08/01/2015

Andrey handled the long distance sale of a condo left to my family as part of an estate. Without my being there, Andrey took care of every detail and kept me informed at every turn. I asked for a quick sale and Andrey did everything possible to make sure that happened. He was quick to respond to every question in a polite and professional manner. If I ever have the need for a real estate agent in the area in the future I will be sure to call Andrey first and I will recommend him to everyone.

Nataporn Moungklieng 2019

We found Andrew to be efficient, professional and he kept us informed during the whole process.

Highly recommended!!!

Traci Burke 2018

We have used Larry Milligan for both buying and selling our homes, he is nothing less than a lifesaver. I always felt like he really had our best interest in mind. He was very knowledgeable and always quick to answer any of our questions. We still keep in contact with him to this day.
We would definitely recommend Larry and Access USA Realty!
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