Blog

Real Estate news and articles about various topics such as Selling Tips, Buying Tips, Statistics, Commissions, Truths and Myths…

14 Tips for a great MLS listing

by Andrew Knight | Dec 1, 2019 | Marketing, Selling

1. Professional Photos Photos need to showcase the property in its best light. Pictures should be bright and have vivid colors. Use a wide-angle lens. Photos should always be in landscape (horizontal) orientation and never in portrait (vertical) orientation. And make...

How to price your home for sale?

by Andrew Knight | Nov 27, 2019 | Selling

Pricing a home correctly has (by far) the biggest impact on how quickly a home sells and how effective the marketing is. The main reason why listings expire or end up sitting on the market for too long is the price - priced too high. Price it right from the start....

It All Begins With The MLS

by Larry Milligan | Nov 10, 2019 | Marketing, Selling

The MLS: The Multiple Listing Service revolutionized the real estate industry in the United States as it evolved from independent Broker Exchanges in the late 1800’s to a nearly ubiquitous system offered by virtually every local Board of Realtors in the...

Four Main Components of Marketing Real Estate Listings

by Andrew Knight | Nov 10, 2019 | Marketing

Marketing that matters. Sellers are often pitched on how some company (brokerage) or agent are going to spend a lot of money on marketing your home, as a matter of fact, most of them use it as a reason to lock you into a long term listing contract with high...

Importance of Professional Real Estate Photography

by Andrew Knight | Nov 7, 2019 | Marketing, Selling

According to the National Association of Realtors, in 2019, 93% of buyers searched for properties online. 87% found photos to be the most valuable feature of online listings. Buyer's Perspective; If we pay attention to the above statistics, we can clearly see that...

How Real Estate Commissions Work

by Larry Milligan | Nov 7, 2019 | Commissions

You need to read this – even though you don’t want to. Typically, in the vast majority of locations around the United States, the Seller of a property agrees to pay a commission to a real estate broker that they list their property for sale with. When the transaction...